For many years, small-business digital marketing focused on one primary goal: ranking as high as possible on Google. Rankings still matter. However, they no longer
Microsoft 365 Copilot can improve recurring business workflows, while Bing and Google’s new AI reports help businesses understand how their websites appear in AI-powered search experiences.
Generative Engine Optimization is changing how businesses approach online visibility. Learn how original content, case studies, LinkedIn thought leadership and content repurposing can support trustworthy AI discovery.
Google Search Console now provides eligible websites with dedicated reporting for visibility in AI Overviews and AI Mode. Learn what the report measures, what it does not show and how to add AI visibility to your SEO reporting.