It can help you develop long lasting relationships, help people understand your business and build a level of trust and familiarity that keeps them coming back. It creates a long-term conversation with your clients and potential clients/target market. You have to invest time in these long-term conversations and you’ll reap the benefits.
Think of Twitter as your neighborhood. Don’t be the person in your neighborhood who is rude, irritating and is always trying to sell something. Soon, everyone hears about this neighbor and avoids him. The main mistakes business owners make on Twitter are to constantly talk (tweet) about themselves and how great they are or try to sell a product or service immediately. It’s not about sell, sell, sell. It’s not about me, me, me. It’s not about talk (tweet), talk (tweet), talk (tweet). If you don’t follow this rule, you won’t have many followers to help you grow your business.
There are lots of real time conversations going on about almost every topic you can imagine. Join these conversations (tweets) like you would if you were at a party or social event. Don’t barge in, interrupt a conversation, and start talking (tweeting) about yourself or your products and services.